Campaign structure
Sponsored Products, Sponsored Brands and Sponsored Display organised around product groups and shopper intent, so spend is easy to read and control.
Amazon PPC management for UK brands
Emjeez manages Amazon PPC for brands selling on Amazon.co.uk. We restructure campaigns, cut wasted spend and focus budget on the products and keywords that drive profitable sales, with clear weekly reporting so you always know where your money is going.
UK focus: Amazon.co.uk
Reporting: weekly, plain English
Reply: within 24 hours
What our Amazon PPC management includes
Advertising is managed as part of your wider Amazon account, not as an isolated task.
Keyword and search term management
Ongoing keyword research, search term analysis and negative keywords to stop budget leaking into irrelevant clicks.
Bid, budget and placement optimisation
Bids and budgets adjusted against your margin targets, with placements reviewed so spend goes where it converts.
Product and competitor targeting
Targeting of related and competing products to win visibility where shoppers are comparing options.
Profit-focused tracking
ACoS and TACoS reviewed against profit, not only revenue, so growth stays sustainable.
Reporting and strategy reviews
A short weekly report and a monthly review covering what changed, what worked and what comes next.
How we work
A simple process that starts with finding where your budget is going.
Audit
We review current campaigns, wasted spend, search terms and listing readiness to find the biggest opportunities first.
Restructure
Campaigns are rebuilt around product groups and intent, with clear naming, budgets and targets.
Optimise
Bids, keywords, negatives and budgets are managed continuously using fresh performance data.
Report and scale
We share results in plain English, then scale the campaigns and products that are profitable.
Amazon PPC on Amazon.co.uk: what UK sellers need to know
Advertising on Amazon.co.uk has its own dynamics. Prices include VAT, margins are often tighter than they look, and competition rises sharply around peak periods. A PPC plan built for another marketplace rarely fits UK shoppers.
Set ACoS targets from your real margin
A sensible ACoS target depends on your product margin after Amazon fees, VAT and fulfilment costs. We work out the break-even point first, then set targets per product so you know which campaigns are profitable and which are only buying visibility.
Plan budgets before Q4 and Prime Day
Cost per click and competition tend to climb in the run-up to Prime Day and the Q4 shopping season. Brands that plan budgets, stock and listings ahead of time avoid paying more for the same traffic or running out of stock mid-campaign.
Launch new UK products with a structured plan
New listings need visibility before they have reviews and sales history. We build launch campaigns around a small set of relevant keywords and products, then widen them as data comes in rather than spreading budget thin from day one.
PPC performs best when the listing converts. If your pages need work, we can improve them alongside advertising through our Amazon account management services.
Who this is for
A good fit
- UK brands already selling on Amazon.co.uk who want better advertising efficiency
- Launch-stage brands that need a structured PPC plan from day one
- Brands whose ad spend is rising faster than profit
Probably not yet
- Products with no stock or an unapproved listing
- Brands expecting guaranteed results from a fixed ad budget
- Sellers not yet ready to share advertising data
Pricing
Every brand is different, so we don’t publish fixed prices. Pricing depends on the size and stage of your brand, how well known it is in the market, the size of your Amazon business and the scope of work. Book a call and we will review your account, then agree a plan and price that fits.
Results
Amazon account restructure: +187% revenue growth
- What we did
- A full account restructure across PPC, listings and catalogue strategy, cutting wasted spend, improving conversion and scaling the campaigns driving profitable revenue.
- Result
- +187% revenue growth
Amazon PPC management FAQs
How much does Amazon PPC management cost in the UK?
We don’t publish fixed prices because every brand is different. Pricing depends on the size and stage of your brand, how well known it is in the market, the size of your Amazon account and the work required. Book a call and we will review your account, then agree a plan and price that fits.
How long until I see results from Amazon PPC management?
Wasted spend is usually identified in the first audit and reduced in the first weeks. Performance trends need a few weeks of data to settle, so we review results monthly and adjust.
Do you need access to my Seller Central or Advertising account?
We need advertising access to manage campaigns. You stay the account owner, and you can review or remove access at any time.
Can you manage PPC alongside listings and A+ Content?
Yes. Advertising works best when listings and content convert well, so we can manage them together as one connected Amazon growth plan.
Do you work with brands selling on Amazon.co.uk only?
We focus on UK brands on Amazon.co.uk and can support wider marketplace expansion as your brand grows.
Find out where your Amazon ad spend is going
Book a call and we will review your Amazon account and PPC set-up, then agree the right plan and price for your brand.